business community is the target audience of your business
Does the business community is the target audience of your business? So the best way to point is producing the e-books of high quality. Business leaders and those who are at the head of the affairs usually play the role of a strategist, monitor simultaneously the execution and implementation of several ideas. That said, are generally looking for new ideas and information related to your business. And, the creation of electronic books is one of these marketing ideas content through which your business can attract potential customers potential of the business community.
According to Pricewaterhousecoopers, the income obtained through the sale of electronic books would be around the 8.7 million dollars in the year 2018.
How to capture the tracks via e-book?
Incorporate a less complex in the target page to capture tracks. Make sure that the form is not fill with unnecessary fields. Keep it simple. I do not understand that your target audience will not be interested in spending more time in filling out the form.
If your intention is to generate maximum tracks from the electronic book, then create a target page that is pending. Give a brief overview of the information contained in the e-book. And here lies the true deception. Is not openly promotional. Design the content in a way that it urge the target audience to read. Highlight the key information that must be removed.
Let the e-book is educational
E-book must offer great value to the readers. In other words, the reader should feel happy that, in many ways, your questions have been answered by reading the resource. E-book offers space to stop on any topic in depth. And therein lies its specialty. The more informative is his book, the maximum one is the probability that the readers to resort to you again for more information.
Webinar
hosting webinars is another idea of marketing content to attract potential customers if at all the main focus of your business is B2B. A web seminar must enrich the attendees with information highly ingenious which is of immense value.
How to capture the tracks through a web seminar?
Build an enrollment page webinar and request the details through which you can find out the expectations of attendees. Perhaps you can be in the form of a qualification questionnaire. In order to generate potential customers, choose a theme of trends in relation to its target audience. The registration page for the seminar web must include the title, how it is going to be the meeting, information assets offered to the participants and the style of presentation.
Give a brief summary on the speaker. It is he who will sustain the interest of the participants. The accommodation of a webinar with he did not attractive as resource person will not be of any help to the business. The acquisition of lead will be the historical low in these cases.
Hosting webinars is another marketing technique of content for the generation of lead widely adopted by companies that focus on the B2B segment.
White Papers to be published at frequent intervals
white books are a great source to generate potential customers. Although many consider it to be an antiquated, has a great potential to this date.
What should be the style of content in a White Paper?
The contents of the white paper must be fully focused on the research, and on the other hand, should stop in a topic that influences the journey of purchase of the customers. At any cost, not to deviate from this. Make sure that the content is very informative in all aspects, otherwise there is a limited possibility that the customer buys its white paper.
How to generate prospects through the White Papers?
In the first instance, the white papers are to represent you as a thought leader in the topic. With the aim of capturing the attention of readers, incorporate an attractive title and attractive that it is properly transmitting the uniqueness of the information.
Instead of adding "Buy Now" as the call to action, can incorporate a call button to the action that shows their genuine interest in educating the readers in the long term.