If you are reading this you may already have created your first online business, you have designed the logo, and you are thinking about how to promote it to get clients. It will be at that time when you find yourself with a multitude of options, feeling a little confused about which will be the promotion is most appropriate for your brand. Sound familiar?
If this is your case and want to start as soon as capturing your first potential customers, don't miss out on these 5 ideas to promote your new online business.
1 . Networking, networking, networking
have a strong capacity for networking is vital to a business that begins to take its first steps. Without a doubt the best continues to operate is to attend all events as possible, a way to get to know other people with your same interests and experience.
Another way to do networking is participating in trade fairs, you will get to talk to you and you will have the chance to show "one-sided" behind the brand. If you have sufficient resources you can sponsor a local event, or participate in any way in the organization of an event or in the distribution of a prize. The idea is that link the brand of your online business with good experiences for users.
2 . Design a web page useful and easy to use
while your web site must have a professional appearance and should reflect the brand of your online business, you should never ignore that is easy to use. To get customers to trust the web site and that they find obstacles in the navigation will be paramount to make them loyal. It is more advisable to get a web page effective is hiring a freelance programr.
If your business is an online store, we recommend the reading of the following posts:
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3 . Don't have you ever thought about creating a blog for your online business?
The blogs as part of the marketing strategy of any business have proven to be an effective way to inform and help potential customers. Try to make all the team of your company to get involved and share ideas with customers.
A blog is also a good way to communicate new product launches, offers and news. At the beginning it will cost you some time to find the hole and gather a number of interesting visits, but when it becomes operational will be all advantages. You can get even that other bloggers talk about you and that link your content. Anyway, if you want a tip: Your content will define your brand and not the visits to your blog, you will need to generate useful content without obsessing with the numbers.
4 . It is worth to offer something free to
offer a product or service for free for a period of time to attract as many customers as possible. This may be a good option to start to promote your business. It is very common to start with a free trial of 30 days. Also give useful information in the form of ebook or training courses are practices that work very well if you just launch your business.
If you offer something very interesting and with great value for free, it is most likely that users may wish to extend the trial to a paid version. Many new businesses begin as well to attract potential customers.
5 . Think about all the small details
you should take advantage of all opportunities for the logo of your new online business is visible in as many places as possible. The logos are no longer used only for phone or traditional documents of the company, now you have to also be present in web pages, mobile apps and social networks. Must be adapted to all formats and have several icons multiplatform
Without a doubt, the corporate image will have much to do in the success or failure of your online business and should be made by a professional designer. In these cases we recommend hiring a freelance specializing in the design of logos.