With respect to the sale of properties, the housing sector
in the United States has maintained an increase in prices, just a 4.5%
according to the data of S&P Case Shiller, which contrasts with the
stagnant construction industry that remains in recession.
These numbers to justify the caution of the investors that
this year is expected to begin to take greater risks, taking into account that
the real estate market is one of the performance to achieve greater investment.
Investors should view it as an opportunity the irruption of
demographic movements that in the short term will generate demands in strategic
areas but with very specific characteristics. The cities that show an upturn in
the offer of employment are fertile ground for the capitalization of projects
and to a greater extent by buyers.
While at the level of foreign buyers, the immediate horizon
is not promising, especially for buyers from Russia, China and Europe they move
away due to the strengthening of the dollar against local currencies (see the
collapse of the ruble), in such a way that the sale on the east coast for this
sector will not recover significantly, however California will continue to be
an attractive destination for foreign buyers and will allow a slight but steady
growth for the industry of this area of the American nation.
Finally, the most promising markets are on the Pacific coast
in cities like San Francisco, Seattle, San Jose, Los Angeles, among others.
Reinforcing the idea of the strategic investment in new
buyers that generate new demands in the sector, and as a result, fuel the
upward trend of real estate projects. In particular, the satellite to measure
the potential and take risks will be the most profitable in the long term
before a promising scenario in the economy and recovery of consumer confidence.
Many believe naively that put a real estate is reduced to
the simple fact of establishing contacts between owners and potential buyers of
properties obtaining juicy commissions.
However, involves much more than this, and while the profession
of real estate broker is a work hard enough, you can also be the beginning of a
lucrative career in this business segment.
A real estate company in fact provides various services
whose success is based on the skills of the brokers also called Realtors or
brokers with some specific differences who advise both buyers and sellers in
the process of buying and selling real estate.
In the first part of this entry we will talk about the work
of the real estate brokers and the skills that should be developed to achieve
great business:
Sales Skills: A real estate agent should be an expert in
sales, with the ability to persuade their customers to make the right decisions
about when and where to buy or sell according to the demands of the market.
Persistence: a broker is a person who is persistent,
tireless worker, devotes many hours in the day to find the right customer. Is
constantly in communication with colleagues in the profession that will give
you contacts and eventually will be your partners to ensure better business.
Agility to link contacts: As the name of the profession
suggests, real estate brokers are constantly running from one side to the
other, viewing properties, learn about potential buyers, analyzing competition
and obtaining the best benefits for their customers. Your phone is your tool of
work and agility is critical to the success of your business.
They are patient: Real estate sales advisers do not have a
specific schedule. Nor do they have rest days stipulated as always are the
order when the customer requires or when the client has time available. His
work is highly flexible and their spirit of winners makes them be patient and
stealthy enough to know that sooner or later they will close the business. They
have a lot of faith in the work they do and never give up.
The spirit of service. The best racers know that in this
business earn only those who know how to serve. People are not willing to risk
their money in investments that are not worthwhile and deposited their trust
only in those professionals who know how to transmit confidence and a spirit of
service in the work that they do.
They are self-motivated: The Successful Realtors know that
not always the business or not always close at the desired conditions.
Sometimes also lost and when he has spent a lot of time to respond to a
customer and provide all the necessary advice, this can be a low blow. But a
good broker never let himself be outdone by this class of everyday situations.
They are constantly reading books, learning something new, overcoming
obstacles, improving their techniques and looking for new opportunities. The
large corridors of BR know that his greatness comes from the inside.
It is a fact that this profession in the long run can
provide enormous economic as well as personal satisfactions as close good
business and enjoy the fact of providing housing to a family experiences are
very rewarding.
However, not everyone has the strength sufficient to survive
in this work. To think that it is easy and that with only devote a few hours a
week will soon be traveling in cars of the year is the largest illusion that
can exist.
So the first step in the project to put your own real estate
is to know about the work of the broker or real estate agent, be experienced in
the field or be willing to get the best Realtors in the market, which is not an
easy task nor "cheap". In the second part we will deepen about the
functions of a real estate company and how to prepare your business plan to
conform.